Overview of Professional Branding
Professional branding encompasses all the aspects of your public professional profile (i.e. LinkedIn profile, personal websites, resume, cover letters, word of mouth, etc.) that show:
A professional brand assists with defining who you are, what makes you great, and why you should be hired.
In other words…
Brand = Reputation
The goal is to build a professional brand that people want to know more about.
It is really easy and free to build out your professional brand. Below I will outline a few ways you can kick off your professional branding!
4 Ways to Easily Build Your Professional Brand
Build your LinkedIn profile
LinkedIn profiles are free to create. Just put aside about an hour of your time to really create and build out your profile.
Update your jobs
Upload your photo
Write your professional bio
Take time to join groups you are interested in learning more about it or companies you want to work for
Connect with at least 20 people (start with your friends)
85% of NCP Resume Studio clients get their next job offer through LinkedIn, so investing time into this free social/professional media platform is actually pretty important!
I highly recommend you build your LinkedIn profile as soon as you can, even if you don’t have any work experience yet.
You can continue to update it as you gain experience. Think of your LinkedIn like a digital resume. Speaking of which, let’s talk about your resume next!
CAUTION: LinkedIn is not a normal social media platform. Content on LinkedIn should always err on the side of professional and formal vs. Insta, FB, Twitter, or TikTok where your personal life and personality can shine. Think of LinkedIn like a university classroom – don’t say anything you would be embarrassed to say in front of a professor.
Create a solid resume
Your resume is a necessary evil… so just do it. Create a resume that outlines: skill set, job descriptions, and education background. We want to focus on:
ACTION (what did you do in this job)
RESULT (what happened?)
METRICS (what are the $, #, and % in the results).
Your resume should be 1- page, no text boxes, and no photos. Keep it simple and clean. If you need support in building out a resume, there are online free templates and tips out there that are extremely useful.
Click here for more information around resumes!
Network!
You know how in high school, people have cliques? The jocks, band crew, AP group, etc. Well… it exists in the real world too. Sorry, all. It’s the sad reality of the world.
In the professional world, you have the technology teams, the entertainment industry junkies, the artists, the teachers. So, if you want a professional brand that helps you find jobs and make connections, you really want to network.
Networking means to build professional relationships and trade information with a broad and diverse group of people.
The best place to start networking is LinkedIn, where you can connect with people you think you may have something in common with. Another way is to join clubs at your school and really take the initiative to take someone out to coffee and get to know them better. The bigger your network, the more opportunities you will have.
Really try to build relationships with people from different backgrounds so you can expand past the professional cliques and increase your opportunities! Some things you can gain from networking are:
The best way to start, is to reach out to 3 people on LinkedIn and ask them to coffee (or a virtual coffee), it’s as easy as that!
CAUTION: Networking does not mean to bounce around and take advantage of people for your own personal gain. Networking is a two-way street. Gain from others and give to others. The purpose is to build real, valuable relationships.
Find a mentor
A mentor is a relationship with a more experienced or knowledgeable person who can provide advice for life, professional development, and personal growth. Mentorships are an important part of your professional brand because mentors will help you continue to build your brand as well as serve as a voice for you in terms of opportunities, advice, and next steps.
The best way to begin connecting with individuals to see if they could serve as a mentor are to look at your current network as see if they can offer a few of the qualities below:
Someone you admire (professionally and/or personally)
Someone who holds a job or function you aspire to aim for
Someone who comes from a similar background
Someone who holds a common interest
Someone you trust
Someone who may do things different than you
Someone with a vision
CAUTION: Mentorship development should grow organically. Try to avoid the pitfall of reaching out to someone without knowing them and asking them to be your mentor. Make sure you establish a relationship with an individual first, get to know them, and really think about why you may see this person as a mentor.
TLDR:
Invest some time into your LinkedIn Profile, Resume, Networking, and Mentorships.
When I was in college, I wish I had someone to tell me that a professional brand was a HUGE part of how my career would evolve. All the jobs I have ever secured were a result of my professional brand and network. My LinkedIn network is how I connected with all my future jobs, my future mentors, and my future team. I was always confused about my future path and having a great professional brand helped me build relationships that evolved into friendships and mentorships.
Your professional career is not something that you can go at alone. Organizations like Firstly, NCP Resume Studio, and school clubs really help build up a sense of community where sometimes it feels like we don’t have one.
Building a professional brand is not the easiest thing to do, but with time and effort, you can really create a fantastic reputation amongst your peers that will lead to a better community, better opportunities, and better insights!